Terry Crawford-Smith

VP Sales, APAC Conga

Terry Crawford-Smith is Vice President Sales, APAC at Conga (formerly Apttus). As a seasoned sales leader, Terry has been involved in consulting, enabling, and empowering many of the Conga customers in streamlining their critical business processes. His talks are usually replete with anecdotes about his previous engagement, key concerns in digital transformation, and how they can be resolved using technology. This gives a first-hand account for the decision-makers before embarking on their exciting journey of driving such initiatives at their workplace. Terry is currently based in Sydney and has worked in US, UK, Japan, and Singapore in his previous roles. He is a certified Chartered Accountant and an expert sales leader having 35 years of industry experience working with some of the top organisations.

Agenda Day 2: October 13

10:30 AM The 5 keys to maintaining agility and momentum in digital transformations

Digital transformation provides a unique opportunity to assert greater influence over business strategies and drive new value. But Research consistently shows that the majority of organisational change initiatives fail to produce the designed outcomes, wasting money, energy, and opportunity - not to mention the potential loss of top talent and clients. We can flip the odds in our favour by staying agile –and maintaining momentum - to have better transformation journeys.

Get your notepads ready! In this 45 minute session we’ll provide 5 keys to success, and open for a robust Q&A session where we can learn from each other’s successes and challenges, including:

  • How to create a top line growth mindset
  • Use new funding approaches to address resource challenges
  • Building a center around customer experience