Seth Lippincott

Seth Lippincott

Product Marketing Senior Consultant at SAP LeanIX SAP LeanIX

Seth is a Product Marketing Senior Consultant at SAP LeanIX, where he leads all AI go-to-market initiatives. He joined LeanIX in 2023 and has overseen the launch of several first-of-their-kind AI and AI governance products and features. Prior to joining LeanIX, Seth held positions as a product marketer and competitive intelligence expert for enterprise software companies focused on business process management and data lineage, in addition to spending several years as an industry analyst. A self-described "technology skeptic," Seth is fixated on business value and bringing AI features to market with tangible ROI rather than AI for AI's sake.

DAY ONE

10:00 AM Redefining BPM for the age of Agentic AI

We’ll explore how agentic AI is reshaping BPM. Rather than repeating familiar AI narratives, we’ll share how you can identify value and why speed of execution is becoming the true competitive advantage. The discussion will go beyond theory, diving into the Agent Excellence playbook, an actionable framework covering use case discovery, workflow decomposition, value realization, and strategic alignment. Designed for leaders looking to move past experimentation, this session provides practical guidance to help teams transition from isolated pilots to durable, scalable operations and unlock a new era of business process performance.

Key takeaways:

  • Chart a pragmatic path from demo to production that recognizes agent ROI scales with workflow and process redesigns.
  • Discover the new model: SaaS to services‑as‑software where agents deliver outcomes inside existing systems, not on new dashboards.
  • Learn how process redesign is non‑optional and how ROI tracks with workflow change.