vertexD is a boutique consultancy working in experience-led operational transformation across financial services, healthcare, and education & care. Most automation and AI investments underdeliver not because the tools are wrong, but because nobody looked closely at how the work actually happens before changing it. The steps that depend on human judgment are the ones most likely to be designed out, and the cost surfaces somewhere other than where it was removed. We work front-stage and back: designing the experience and rebuilding the operation that has to deliver it. That is how leaders decide what to improve, what to protect, and what to automate. Founder and CEO Kiran Uppuluri spent two decades leading transformation at Deloitte, Fidelity Investments, and Citizens Bank.