Mark Ghibril is a hands-on technology leader with a proven track record of delivering measurable business results through digital transformation, AI-driven innovation, and operational excellence. He has led global IT organizations in complex multinational environments, guiding acquisitions, integrations, and enterprise-wide transformations. Working closely with boards and C-suites, Mark aligns technology with business priorities to improve profitability, resilience, and customer experience, with achievements including global S/4HANA rollouts, advanced data platforms, and integrated manufacturing systems that enhance visibility and scalability. Today, he advises startups on leveraging AI, automation, and e-commerce to accelerate growth, while sharing practical insights through his book Employee-Centric IT and his platform, thedigitalconsumer.org. His leadership philosophy is simple: focus on people, deliver results, and keep the employee at the center of every transformation.
AI is a powerful catalyst for driving business transformation, enabling organizations to enhance their operational capabilities and achieve growth. According to PEX Network’s annual industry report, around 50% of respondents rely on OPEX and business transformation for maintaining a competitive edge. As we see a rapid acceleration in AI adoption, more than half of businesses (58 %) have discussed potential AI projects to drive OPEX and transformation objectives, according to PEX report.
In this session we will discuss ways how AI can facilitate this transformation and also, how to identify use cases, where AI can make a significant difference to quality, accuracy and efficiency.
Key take-aways include: