19 - 21 April, 2020 | Dubai, United Arab Emirates

Lays Laraya


Lays is a business excellence professional with 18 years of experience in the service and hospitality industry.

Conference Day One : Monday 17 June 2019

Monday, June 17th, 2019

12:20 PM A Human-Centred Approach: Is Design Thinking The Key To Accelerating Innovation And Creating Customer-Centric Experiences?

Regional Presentation

There is no doubt that technology drives innovation but if you do not listen to the needs of your customers then ultimately your business will fail. To survive, succeed and evolve in today’s world, it is essential for companies to see through the eyes of the customer and generate products and services that improve the lives of their customers. Technology alone will not ensure success.

This exclusive presentation will demonstrate how successful companies such as Apple, Coca Cola, Nike and IBM flourished in innovation and creativity by putting design thinking at the core of their strategy development and organisational change processes.

In this session, we will examine:
  • An overlooked key to growth? How design thinking has transformed from a buzz word to a business concept with real value
  • How adopting design thinking methodology into your business processes allows you to ‘rethink and reimagine’ the customers journey driving increased customer satisfaction and ROI
  • Acknowledge how design thinking allows your company to embraces uncertainty and minimise the risk of innovation

Check out the incredible speaker line-up to see who will be joining Lays.

Download The Latest Agenda