The Change Playbook: Proven Strategies for Implementing Successful Change Initiatives - Karan Froom Interview

The Change Playbook: Proven Strategies for Implementing Successful Change Initiatives - Karan Froom Interview

The past few years have been tumultuous to say the least, and 2024 is no different. In light of this, for the 25th Anniversary year for our Business Transformation portfolio, we want to share the expert insights of business transformation leaders, specifically addressing the challenges of change management. In this exclusive interview with Karan Froom, Director, Business Transformation & Organizational Change Management, The Clorox Company, who provided exclusive insights from her 20 years of experience on the implementation strategies and importance of change management.

Download this report to learn more about:

  • The Power of Sponsorship: discover why having a dedicated sponsor is crucial for effective change management initiatives, and how to secure their support within your organization.
  • Strategic Planning: learn the essential steps for planning and scoping change initiatives, including budget allocation, resource management, and establishing preferred provider networks.
  • Leadership Engagement: explore the critical role of leadership in driving successful change and uncover strategies for engaging and empowering leaders to champion change within their teams.

Are you ready to embark on your business transformation through mastering change management? This interview provides actionable insights, practical tips, and real-world examples that will empower you to lead successful organizational transformations.


For the 25th Anniversary year of our Business Transformation Portfolio, we want to share the expert insights of business transformation leaders, specifically addressing the challenges of change management. In this interview, Karan Froom, Director of Business Transformation & Organizational Change Management at The Clorox Company, shares her expertise on change management strategies and their importance based on her 20 years of experience.

  • The Power of Sponsorship: discover why having a dedicated sponsor is crucial for effective change management initiatives and how to secure their support within your organization.
  • Strategic Planning: learn the essential steps for planning and scoping various change initiatives, including digital transformation, process reengineering, and cultural change. This includes budget allocation, resource management, and establishing preferred provider networks.
  • Leadership Engagement: explore the critical role of leadership in driving successful change. Understand how their engagement can significantly impact the outcomes of your change initiatives. Uncover strategies for engaging and empowering leaders to champion change within their teams.

Ready to embark on your business transformation journey through mastering change management? This interview is not just a collection of insights but a practical guide. It offers actionable strategies, real-world examples, and practical tips that will equip you to lead successful organizational transformations. You can confidently apply these strategies in your context, knowing they have been proven effective in the field.


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