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Robert W. Swaim

Peter Drucker on Sales and Marketing

Drucker's early focus on the customer and non-customers and going outside contributed to a greater understanding of what the purpose of a business is. Profit, he felt, was essentially a measurement of how well the organization is creating customers.

by: Robert W. Swaim
Published: February 18, 2013
Tags: Peter Drucker, William Cohen, sales and marketing, product, placement, promotion, 4Ps, Price


Robert W. Swaim

Business Strategy: The Three Questions You Must Be Able to Answer

Strategic thinking, according to Drucker, is knowing the right questions to ask. In this week's Drucker Files, Dr. Robert Swaim looks at the three critical questions you and your management team need to ask yourselves to make sure you're on the right track.

by: Robert W. Swaim
Published: October 11, 2011
Tags: Robert Swaim, Peter F. Drucker, business strategy, Planned Abandonment, Drucker, Drucker Files, purpose of a business


Robert W. Swaim

Business Strategy: Creating Effective Objectives

The basic definition of the business must be translated into objectives, said Peter F. Drucker, otherwise they remain insights, and good intentions that never become achievement. Here's how to create effective objectives.

by: Robert W. Swaim
Published: October 18, 2011
Tags: Peter Drucker, Robert Swaim, Orlando workshop, Strategy, objectives, setting objectives, Metrics, goals, Management by Objectives, management by objective, mbo


Robert W. Swaim

Nine Reasons Organizations Need To Change

Overcoming resistance to changes is often one of the biggest challenges for continuous improvement practitioners. In the first of a 5-part series on managing change in the enterprise, Dr. Robert Swaim looks at the reasons organizations change and breaks change down in 6 key areas of impact.

by: Robert W. Swaim
Published: August 1, 2014
Tags: Change Management, Robert W. Swaim, Drucker, Peter F. Drucker, why organizations change


Robert W. Swaim

Four Steps to Managing the "Change Equation"

What's the best way of managing the "Change Equation"? In the final of this special four-part series on change management, Dr. Robert Swaim, looks at a "diagnostic tool" that can be used to systematically analyze and plan change efforts.

by: Robert W. Swaim
Published: August 22, 2011
Tags: Change Management, change diagnostic tool, Peter F. Drucker, Dr. Robert Swaim


Robert W. Swaim

Eight Reasons Change Efforts Fail

There are several common mistakes that companies often make when implementing change, says Dr. Robert Swaim in the third of this 5 part change management series. Here's what they are.

by: Robert W. Swaim
Published: August 15, 2011
Tags: Change Management, Change failure, Peter F. Drucker


Robert W. Swaim

Why People Aren't As Afraid of Change As You Think

Are people really afraid of change? Not in the way that many people think, says Dr. Robert Swaim in the second of a 4-part article series looking at managing change in an organization. Here's why.

by: Robert W. Swaim
Published: August 8, 2011
Tags: Peter F. Drucker, Change Management, change, Robert Swaim, Drucker


Robert W. Swaim

Drucker and Executive Compensation – Are CEOs Paid Too Much?

The gap between the CEOs and front line workers has increased by over 1000% since 1965. In this week’s Drucker Files, Dr. Robert W. Swaim asks whether CEO’s are really worth what they’re paid.

by: Robert W. Swaim
Published: June 9, 2011
Tags: Robert Swaim, Drucker, Peter Drucker, executive compensation, performance, leadership, The Drucker Files, pay, financial crisis, bailouts, bailtout, Management, theory, frontline workers, frontline, front line


Robert W. Swaim

Charisma, the Undoing of Leaders?

"The definition of a leader is someone who has followers. Without followers, there can be no leaders," management theorist Peter Drucker once rather simplistically said. In the latest Drucker Files, Dr. Robert Swaim looks at Drucker's reflection on leadership.

by: Robert W. Swaim
Published: May 5, 2011
Tags: Drucker, leadership, leaders, Management, Dr. Robert Swaim, The Drucker Files, theory, theorist


Robert W. Swaim

Getting Down to Busy-ness: Knowledge Workers Are Less Productive than Ever

Knowledge is now the main product of advanced economies and the livelihood of the largest group of the population in developed countries. But how do you measure and improve the productivity of knowledge workers, asks columnist Dr. Robert Swaim, when you cannot readily observe what they are doing?

by: Robert W. Swaim
Published: March 29, 2011
Tags: Robert Swaim, Peter Drucker, productivity, knowledge worker, Twenty First Century, Manual Worker, information, efficiency, Management, theory


14 results
of 2