The Chain Reaction
Douglas Kent

VOC: Invent Something Cool and 'They' Will Come?

Customer intimacy goes beyond just data extraction and the subsequent pontification of what it means, says Douglas Kent. In the launch of his new column, "The Chain Reaction", Kent argues that businesses that continue to rely mostly on technology and product innovation for their competitive advantage are likely to lose their position on the battleground.

by: Douglas Kent
Published: March 14, 2011
Tags: supply chain, customer, Douglas Kent, customer value, Voice of the Customer, VOC, Demand Planning process, forecasting, consumer, nokia, burning platform, Stephen Elop, Apple