Process Theory

Does Social spell the end of the Outside-In customer experience?

Theo Priestley
Contributor: Theo Priestley
Posted: 10/09/2012

Social business is about connection, trust, transparency, and engagement. That means it's time to design processes to reflect just how interconnected all the touch-points are - not just from a customer viewpoint - says Theo Priestley.

Theo Priestley
Contributor: Theo Priestley
Posted: 10/09/2012