Reducing Churn through Cross-Channel Customer Journey Insights

Ronald van Loon
Posted: 08/24/2015
The cost of keeping an existing customer is in general around 10% of the cost of acquiring a new one. Reducing churn to increase client retention therefore is a major reason to optimize the customer journey. And to do so, you need a proper cross-channel view of your customer journeys.
Ronald van Loon
Posted: 08/24/2015