Street Smarts for Change Management

Surprising Internet Secret Revealed for Better Process Change

Jeff Cole
Contributor: Jeff Cole
Posted: 10/04/2015
Have you ever heard this ad? "They laughed when I sat down at the piano - but when I started to play!…" If it sounds familiar, it may be because AdAge declared it to be arguably the best advertising headline in the 20th century. It was written in 1925 by copywriter John Caples back when something called "direct mail" and lengthy, entertaining sales letters were staples of marketing (By the way – he was advertising the US School of Music whose sales went through the roof due to his ad).
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Jeff Cole
Contributor: Jeff Cole
Posted: 10/04/2015