Primordial Leadership Series

The Primordial Leadership Series is an 8- part series on leadership on It is based on excerpts from a book authored by Lawrence Duckworth, who has himself held leadership roles ranging from Chief Executive Officer and Chief Operating Officer through to Chief Financial Officer.  

The series looks at how understanding the primal (primitive and subconscious) drives that motivate human behavior can help you achieve exceptional results through a new kind of leadership. The series also offers a series of examples of how concepts from Neuroscience and Sociobiology apply to business and provide practical tools and processes that you can use directly in your own leadership approaches. 

The full Primordial Leadership book is available for purchase from


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