Digital Flagships: How to Create Exceptional Online Customer Experiences

This FREE webinar was recorded on:
Wednesday, February 22, 2012
09:00 AM - 10:00 AM EST
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Digital Flagships: How to Create Exceptional Online Customer Experiences

Customers are going increasingly digital 

Forrester Research recently predicted that by 2014 over half of all consumer purchases in the US will be made online or informed by online research. As customers use an increasing number of online channels to interact with your company - do you you know how your digital customer experience measures up?

Join this webinar to hear case studies of how leading retailers like Harley-Davidson, Home Depot and Harry and David have successfully created an excellent online customer experience:

  • Understand the differences between “just a website” and the concept of a digital "Flagship store"
  • Identify the business value of investing in your online initiatives and streamlining the customer experience across multiple channels
  • Learn the essential elements you must incorporate into your digital strategy right now to increase customer engagement and deliver exceptional service
  • Get practical insight into how to avoid common online process problems
  • Discuss some of the key operational challenges that will face businesses in the twenty first century


This webinar is directly targeted at retailers but others wishing to learn how to enhance their online customer experience and eCommerce platform may also benefit from attending.

This Webinar takes place 09:00 AM EST (New York)/14:00 GMT (London)/15:00 CET (Paris)/21:00 HKT (Hong Kong)/ 00:00 EDT (Sydney). For additional time zones, please use the time converter at


Jamie Smith
Head of Commerce
Ascendant Technology

Jamie has over 20 years IT experience, ranging from development through project management to software consultancy and solution strategy. He is currently the Head of Commerce for Ascendant Europe an IBM Premier business partner.

Jamie has been an eCommerce specialist for over 11 years and has work with many of IBM's largest European eCommerce clients, providing architectural, consultancy, best practice and solution strategy across industry.

Prior to joining Ascendant, he was one of IBM UK Software Groups top eCommerce Solution Specialist and a trusted advisor to many WebSphere Commerce customers.

In recent years Jamie has focus on more complex eCommerce solutions across diverse industries and larger integrated solutions using Portals, Process engines, etc. He has worked closely on B2B and B2C solutions within Telco, Media and entertainment, Wholesale, Distribution, Retail and Public sector.

Jamie has authored an IBM Redbook on business to business patterns and has presented at various Software Symposiums, WebSphere Commerce Summits and the eCommerce Expo 2011 at Olympia.