The International Institute of Business Analysis has developed a competency model for Business Analysts. There are 15 competencies for a Digital Business Analyst and many of these are new or expanded compared to the general BA competencies.
Digital is a different way of working. With traditional business analysis, your stakeholder focus is generally more on people that are internal to the enterprise. With digital, you have a more outward focus external to your organization. You will need to understand the needs and experience of your external customers. Working in a digital organization is about using data and digital information technology systems as a driver. It also involves understanding what business models enable a customer-centric focus.
In this workshop, understand the competencies required for effective Digital Business analysis and dive more value to your organization and help elevate your skills and career.