Ben Maxim

Assistant Vice President of Digital Strategy & Innovation MSU Federal Credit Union

Ben Maxim joined MSU Federal Credit Union in 2007 and currently serves as Assistant Vice President of Digital Strategy and Innovation. He is responsible for assessing emerging business trends and technologies, providing strategic direction for existing and future digital channels, and facilitating innovation throughout the Credit Union including leading their innovation center The Lab at MSUFCU. Maxim began work initially as a Web Developer and in 2014, he became E-Commerce Manager before moving into roles including Assistant Vice President of Programming and Development and Assistant Vice President of Software Development. He earned a bachelor’s degree from Michigan State University.

Day One - 20th July 2021

9:00 AM Fireside chat: Embedding Innovation – Bridging the Digital Divide

This session will cover: 


Defining innovation 

MSU’s CX lab and innovation pilot programme – what is involved? 

Driving a start up culture internally and gaining a mindset shift 

The onboarding process to recreate processes and aligning a partnership with Fintech’s 

How our video banking solution was transformed in 5 weeks – the roadmap, challenges and successes reviewed 

Justifying automation and building your business case