07 - 09 October, 2019 | Beurs van Berlage, Amsterdam, Netherlands
Maritza Helfferich, Senior Manager Brand Communications Operations Hub at Adidas

Maritza Helfferich

Senior Manager Brand Communications Operations Hub

Check out the incredible speaker line-up to see who will be joining Maritza.

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Wednesday, 9 October 2019

Wednesday, October 9th, 2019

1:30 PM Lead digital and communication functions with transparency and continuous improvement to ensure sustainable quality in performance

• Ensure global marketing portfolio delivery through the use of visualization, dashboards, governance models and communication lines to drive transparency across 60,000 employees
• Enable business units to deliver on time and have content ready to market through end to end process improvement
• Master the continuous improvement mind set to drive sustainable performance and growth
• Give employees accountability for specific roles and responsibilities, and ensure process-oriented daily routines are executed