August 26 - 29, 2019 | San Diego
Tracy Owens, Vice President, TM Process Improvement at PNC
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Tracy Owens

Vice President, TM Process Improvement

Conference Day 1

Tuesday, August 27th, 2019

3:35 PM Customer journey mapping and behavioral economics to improve your OPEX strategy

  • The experience mind vs the remembering mind
  • Understand emotional bias when getting accurate data through customer feedback
  • Re-evaluate your journey mapping methodology to gather experience insights
  • Utilize behavioral economics to encourage improved (customer) decision-making

Check out the incredible speaker line-up to see who will be joining Tracy.

Download The Latest Agenda