Conference Day One - Tuesday 2nd April
Monday, April 2nd, 2018
9:45 AM Big idea speaker: The art of persuasion: marshalling your resources to make an impact and win over adversaries
Since being called to the Bar in 1986, Jo has come to practise at the High Court level and above. She is one of the UK’s most sought after barristers, representing high profile cases including acting on behalf of 76 bereaved families in the Hillsborough Inquests.
In a rare speech, Jo will share her unique insights into the art of persuasion and taking an evidence-based approach to winning people over to your view.
You will walk away with a fresh approach to:
- Persuasive communication: learn from one of the true masters of the craft, to help win over colleagues who are resistant to change
- Presenting evidence and data in a way that builds a on your argument, and how to apply this approach for engaging the C-level
- How to cut through objections and win over adversaries at all levels