The Only Event Catering to OPEX & Business Transformation Professionals in Financial Services
APRIL 20-22, 2020 | NEW ORLEANS, LA

Enrique Belenguer

Behavioral Economics Global Leader BBVA Compass

Quique Belenguer is currently one of the Behavioral Economics Global Leader at BBVA, in charge of BE methodology & research, and coordinates the discipline in US and Turkey. He holds an Executive MSc on Behavioral Sciences at the London School of Economics. Previously he worked as a consultant on Behavioral Economics and Consumer Insights.

Workshop Day

Monday, March 18th, 2019

3:30 PM Workshop H: Customer development and what they want from your business

Transform product design in a way that solves real customer needs. In doing so, expensive time and resources required to build and deliver the products are significantly reduced because they are only working on the things that really matter.

• Explore exercises in innovation discovery to enhance customer experiences
• Ensure you’re building the right product: brainstorm methods that were the most effective in transforming the strategy
• Identify key failures to your customer delivery to add greater value to the business

Conference Day 1

Tuesday, March 19th, 2019

11:00 AM IDG I: Helping consumers make better decisions: Behavioral Economics and Customer Experience

Behavioral Economics has arrived in the corporate world and it’s forcing us to rethink how we satisfy customer needs and expectations. This new way of thinking about how people make decisions challenges our current understanding of customer experience.
- Discover how customers make sense of the products we sell
- Explore the power of context and it shaping decisions
- Understand how marketing efforts frames in different way customer decisions.

Check out the incredible speaker line-up to see who will be joining Enrique.

Download The Latest Agenda