INSIGHTS

Design thinking is the new buzzword for organisations trying to gain competitive advantage. This ebook explores how design can be an integral part of the way you operate to gain competitive advantage, improve your customer experience strategy as well as your end product. 

"Design Thinking is only for designers". "You need to be creative to roll it". "Only product development team need design thinking". This list could go on but think about this fact: 75% of companies around the word self-reported their engagement in design thinking. In this article, we de-mystify many misconceptions.

Why design thinking can make your organsiation human-centric

How can you implement a design thinking approach to make an organisation more human-centric? Company culture defines how people feel and behave. Seeing the world through the eyes of employees is a first step to designing a great employee experience. And design thinking can get you there.

In part one we explored how design thinking can improve your customer experience. In this ebook we explore using design thinking to create a better organisation internally. From journey mapping to framework we look at the steps and questions you need to consider. We also speak with Zahira Sughra Zainuddin, Head, Senior Vice-President’s Office, Group Human Resources at PETRONAS to see how they built a design thinking approach into their strategy to understand their human workforce and improve employee experience.

The use of design thinking allows smart city planners to move away from simply using the ‘best-fit’ solution and encourages them to think outside of established alternatives, innovating rather than simply ‘making do’. 

Free E-Book: A Practical Guide to Implementing Design Thinking in Your Own Organisation

Have you wonder why more leading companies have been advocating how Design Thinking changes its culture in delivering strategies and solutions?

From this E-book, you'll find how to apply design thinking and create hugh impact in your orangisation.

“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity,” is how Tim Brown, CEO of IDEO shared.

This e-book will share the 3 key challenges that need to be overcome to create market opportunity for your organisation.

In this ebook, it provide:

• an overview of what design thinking is and how it can be applied to HR processes
• insights from 4 HR and employee experience leaders on how to develop human-centric HR processes
• a design thinking checklist to help you get started on your own journey