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Can the principles of good design be applied to transform your service delivery? To put things into perspective, we spoke to Tim Wieringa, a leading digital transformation and operational excellence expert at Huntsman and a speaker at the 2nd Annual Design Thinking Asia Summit, taking place in Singapore this year.

"Design Thinking is only for designers". "You need to be creative to roll it". "Only product development team need design thinking". This list could go on but think about this fact: 75% of companies around the word self-reported their engagement in design thinking. In this article, we de-mystify many misconceptions.