03 - 06 December, 2018
Grand Copthorne Waterfront Hotel, Singapore

Conference Day Two – Wednesday 5 December 2018

8:30 am - 9:00 am Morning Refreshment and Registration

9:00 am - 9:10 am Opening Remarks from the Chairperson

9:00 am - 9:40 am Inspiring a Human-Centric Movement Across Your Organisation

  • Connecting design thinking to strategy development, cultural change & agile management
  • What kind of cultural training and advocacy is required?
  • Bottom-up or top to down: What works best?
Michael Dela Cruz, Director of Customer Experience Design at Globe Telecom

Michael Dela Cruz

Director of Customer Experience Design
Globe Telecom

VJ Francisco, Head of Experience Design at Globe Telecom

VJ Francisco

Head of Experience Design
Globe Telecom

9:40 am - 10:20 am Growth and Innovation through Design-Led Thinking


  • Implementing customer empathy
  • Encouraging divergent and convergent thinking
  • Allowing to run experiments to fail faster to succeed

Hyunju Lee, Senior Vice-President & Head of Link Design Centre at NTUC link

Hyunju Lee

Senior Vice-President & Head of Link Design Centre
NTUC link

10:20 am - 11:00 am Speed Networking & Morning Tea

11:00 am - 11:40 am Case Study: The Evolution from product to Experience Design?



  • What are the key consideration for scaling customer-led initiatives
  • Getting buy-ins from the top management
  • Driving design thinking, innovation and artistry for new product development
  • Ensuring design sustainability amidst changing consumer behaviours

Sumit Singh, Senior General Manager-Product Planning and Head of User Experience Design at Havells India

Sumit Singh

Senior General Manager-Product Planning and Head of User Experience Design
Havells India

11:40 am - 12:20 pm Case Study: Facilitating Better Customer Experience through Design-Led Supply chains

  • Design driven processes, innovative solutions and analytics technologies to engage new customers
  • Creating an interactive and globally-linked system to connect with clients, global colleagues and industry experts
  • Overcomes the challenge of getting clients to visualize new solutions in a timely manner 
Stanislas Cofrade, Head of Program Management Office, China, Asia and Japan-Pacific at Sanofi

Stanislas Cofrade

Head of Program Management Office, China, Asia and Japan-Pacific
Sanofi

Cuong Nguyen, Transversal PMO Manager at Sanofi

Cuong Nguyen

Transversal PMO Manager
Sanofi

12:20 pm - 1:00 pm Case Study: Role of Design Thinking and Embedding Technology into Existing Delivery Models for an Enhanced User Experience

  • Harnessing design thinking and lean principles to better deliver your omni-channel vision
  • How can design thinking be adopted to reduce cost, speed-up and better product delivery
  • Utilising Customer Insights and design thinking for  product improvements
  • Getting those much needed sign-offs from the management 
Vikas Singh, Senior Director of Quality and Customer Assurance at HP

Vikas Singh

Senior Director of Quality and Customer Assurance
HP

1:00 pm - 2:00 pm Networking Lunch

2:00 pm - 2:40 pm Addressing the Obstacles Around Implementing Design-Led Solutions for Consumers

  • What are the top consumer trends to watch out for?
  • Empathy work and research tools to ensure the generation of a large pool of solutions
  • Case studies and industry examples
Brendon Chase, Customer Experience & Regional Strategy Lead at McCann Worldgroup

Brendon Chase

Customer Experience & Regional Strategy Lead
McCann Worldgroup

2:40 pm - 3:20 pm Utilising Design Thinking to Expand Your Consumer Base

·         From an idea to a new state-of-the art customer experience: Strategies for success!
·         Putting the focus on unmet needs by merging consumer experience, design and marketing
·         Identifying new opportunities through strategic innovation 
Nitin Gan, Head of Customer Marketing at Johnson & Johnson

Nitin Gan

Head of Customer Marketing
Johnson & Johnson

3:20 pm - 4:00 pm Case Study: Design Thinking at the Core of Your Marketing and Branding Strategies

  • Role of consumer-centricity in your modern day target marketing
  • Empathise and ideate to engage your desired market in the right way
  • Collaborate with multi-disciplinary teams to drive effective marketing campaigns
Seri Suryani Tasripin, Strategy & Human-Centred Design Consultant at Affinity

Seri Suryani Tasripin

Strategy & Human-Centred Design Consultant
Affinity

4:00 pm - 4:00 pm Chair’s Closing Remarks & End of Event!