Matthew May

Matthew E. May is the author of In Pursuit of Elegance: Why The Best Ideas Have Something Missing (forthcoming from Random House, May 2009), and the critically acclaimed The Elegant Solution: Toyota’s Formula for Mastering Innovation (Simon&Schuster, 2006), which won the Shingo Research Prize for Excellence. A popular speaker, he lectures to corporations, governments and universities around the world and is currently Professor of Creativity and Innovation at Pepperdine University Graduate School of Business. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as USA Today, Strategy & Business and Quality Progress. He has appeared in The Wall Street Journal, and on National Public Radio. A graduate of The Wharton School of Business and of The Johns Hopkins University, May lives in southern California.

In a recent interview, Campbell Soup CEO Douglas Conant defined his mission in taking the helm eight years ago as "to take a ‘bad’ company and lift its performance to ‘extraordinary’ by 2011." In 2001, Campbell was indeed without clear direction and had no innovation strategy. Conant's strategy was simple enough:...Full Article »