van Loon

Ronald van Loon
Ronald helps data-driven companies generating business value with best of breed solutions and a hands-on approach. He has been recognized as one of the top 10 Global Predictive Analytics Influencers by DataConomy and is a Top 6 Influencer for Data Science. Ronald is a guest author on leading Big Data sites and has been a speaker/panelist on national and international webinars and events. He has been active in the data (process) management domain for more than 18 years, has founded multiple companies and is now director at Adversitement, a leader in Big Data & data process management solutions. Ronald’s has broad interests in big data, data science, predictive analytics, customer experience and data mining.
You can get in touch with Ronald via:



So how do you drive your digital transformation as a company? How do you create the right circumstances for adopting a customer-centric culture? Of course these questions can only be answered specifically for each company, depending on the maturity level in terms of data process management and mentality. However, when it comes to defining the...Full Article »
Every online professional working for a TELCO, TRAVEL or E-COMMERCE company knows that the usability of a website is a key factor in terms of the amount of sales it generates. CUSTOMER EXPERIENCE is the number one guideline when it comes to improving and optimizing a website.So how can you collect and process (big) data to get quantifiable multi-...Full Article »
The time when big data and data science were just buzzwords has definitely past. More and more companies and marketing professionals realize that these two specialisms evolved from their ‘hype’ status. However, that doesn’t mean that these companies can fully benefit from it. Besides best-of-breed technology, this also demands the brightest brains...Full Article »
Every company in the world is looking to secure its digital future. This ‘digital transformation’ is a difficult process to master. Companies need to ask themselves whether they have what it takes to offer consumers the experiences they demand and to outperform the competition. But there is no standard checklist of changes you need to make to...Full Article »
Data-driven companies worldwide are looking to create reliable omni-channel customer insights from the data they collect. The main question is: How? Although companies are considering and trying different methods, these all have their shortcomings. The truth is, the difficulty is not in bringing unstructured data to a data lake. It is the next...Full Article »
The cost of keeping an existing customer is in general around 10% of the cost of acquiring a new one. Reducing churn to increase client retention therefore is a major reason to optimize the customer journey. And to do so, you need a proper cross-channel view of your customer journeys. The company in this case operates in a very competitive...Full Article »
As the field of analytics turns more and more predictive, emphasis on using data moves to discovering unknown landscapes. But moving beyond the obvious to completely understand your customers’ journey is a very complex step. How can you derive patterns from countless data sources to optimize customer experience and create a competitive...Full Article »