Peter Cook is MD at The Academy of Rock and Human Dynamics. Peter writes, speaks and delivers events for Sir Richard Branson's Virgin.com brand, Routledge and Bloomsbury. As a scientist, Peter led innovation teams to bring life-saving drugs to market, including human insulin, breakthrough treatments for herpes and the first effective treatment for HIV / AIDS in record time.
Human Dynamics offers business and organisation development, learning and development programmes and coaching/mentoring for entrepreneurs, leaders and professionals. Academy of Rock fuses Peter's three passions: Business, Science and Music - turned up to 11.