Big Data & Analytics

Big data refers to the vast and complex sets of data that exceed the capabilities of traditional data processing methods. It encompasses large volumes of structured and unstructured data that organizations generate, collect and process on a day-to-day basis.

Data analytics, meanwhile, involves the discovery, interpretation and communication of meaningful patterns and insights derived from data. It includes statistical analysis, predictive modeling, machine learning, data mining, and business intelligence, with the aim of turning raw data into actionable intelligence, helping organizations make informed decisions and gain a competitive advantage.

Big data analytics is the use of advanced analytical tools to extract meaningful insights and make predictions from very large volumes of data available in different formats. Check out the resources below to find out how organizations leverage big data and analytics to improve their decision-making.