sales
Drucker marketing
December 04 by William Cohen, Ph.D.Sales and marketing are two sides of the same coin - aren't they? Not according to Peter Drucker, says William Cohen.
How to Improve and Optimize CX with (Big) Data
October 13 by Process Excellence NetworkEvery online professional working for a TELCO, TRAVEL or E-COMMERCE company knows that the usability of a website is a key factor in terms of the amount of sales it generates. CUSTOMER EXPERIENCE is t...
Are your sales forecasts causing an "earthquake" in your manufacturing operations?
May 27 by Seth MarrsThe boundaries between tectonic plates are the most volatile places on earth. The friction between them has taken millions of lives and wreaked incalculable levels of damage. Yet, ironicall...
What's on the mind of Chinese business executives?
March 25 by William Cohen, Ph.D.China is a major trading partner with many countries and its marketing prowess continues to grow. How do the theories of Peter Drucker fit into this picture?
Process Fun of the Week: Make a wish...how strategic planning really happens
May 17 by Process Excellence Network EditorThis slide is courtesy Paul Docherty at i-nexus and is an excerpt from his recent webinar "Deploying Hoshin Kanri as a Competitive Weapon," presented earlier this week. If you'd like to see the full t...
Turning Customer Complaints Into Profitable Opportunities Using the Six Sigma Tool Kit
January 07 by Process Excellence NetworkService pays! Validated research reveals that it costs five times more to go out and get a new customer than it does to maintain a customer you already have. And anyone who's been a salesperson agre...
Lean and Six Sigma in Our Turbulent Economy
December 22 by Terence T. BurtonWave good-bye to the economy we’ve known. The complexity and global scope of the credit crisis has changed the world of business, and the huge federal restructuring isn’t going to bri...