Betfair's Accelerated Project Delivery Framework & Applying Lean Six Sigma to Customer Promotions
11/11/2011
Kanban | Marcus Ruff | Process Improvement | Lean Six Sigma | case studies | online | internet | marketing and sales | applying lean six sigma to marketing | applying lean to marketing | e-mail marketing promotions
Kanban | Marcus Ruff | Process Improvement | Lean Six Sigma | case studies | online | internet | marketing and sales | applying lean six sigma to marketing | applying lean to marketing | e-mail marketing promotions
Each day Betfair, the world's largest online sports betting website, handles over 5 million transactions. That's more than all of the European stock exchanges combined, explains Marcus Ruff, Head of Process Improvement & Senior Six Sigma Master Black Belt at the company. In this PEX Network video interview, Marcus describes how the company's operational excellence program provides critical support to the business. In this video:
- Hear how Betfair applied Lean Six Sigma, including Kanban board and standardized documents, to its Sales and Marketing Department to improve the process of e-mailing customers with specific promotions achieving an 85% reduction in error rate
- Discover Betfair's Accelerated Project Delivery Framework, an approach that Marcus pioneered to deliver project results quickly
- Find out the ways that Betfair uses Voice of the Customer feedback in order to "move to action"
-
Driving Business Process Management and Optimization Across your Business End-to-End -
Critical Factors in Process Excellence for Pharmaceutical Companies -
Making Change Stick and Inspiring Performance - Interview with Nimbus' Richard Parker -
Lean and the Spirit of Yokoten: Interview with Yr Gunnarsdottir -
Tough Decisions for Judges of 2012 Process Excellence Awards -
Why You Need Fewer Tools for Lasting Change -
Creating a Culture of High Performance - Interview with Jim Steele, Meta-Lucid -
Lean at Hess: Applying the 5S Approach in Warehousing -
Overcoming Process Improvement Program Start Up Challenges -
The End of BPA As We Know It? - Nimbus Founder Ian Gotts Discusses Acquisition By TIBCO
You Should Check Out:
* = required.
Not a member yet? Sign up
Advertisement
Events of Interest
-
Process Excellence Masters Online Event
November 6, 2012
Register Now -
Essential Management Tools for Lean Six Sigma Success
December 7, 2011
Register Now -
Lean Six Sigma in Our Uncertain Economy: How to Avoid Common Deployment Pitfalls and Achieve Accelerated Results
November 5, 2009
Register Now -
Balanced Scorecard + Lean Six Sigma = Superior Execution?
December 1, 2010
Register Now
Advertisement
|
Reach Process Excellence professionals through cost-effective marketing
opportunities to deliver your message, position yourself as a thought leader,
and introduce new products, techniques and strategies to the market.
Learn More >> Learn how to sponsor a webinar with us? Join today and interact with a vibrant network of Process Excellence professionals, keeping up to date with the six sigma industry by accessing our wealth of process excellence articles, videos, online seminars, live conferences and more. Sign Up Today! |
| Process Excellence Network, a division of IQPC 2013 All rights reserved. Use of this site constitutes acceptance of our User Agreement, Cookie Policy and Privacy Policy. Careers With IQPC | Contact Us | About Us | Cookie Policy |
|
Not a member? Sign Up
Reasons for Joining
Address your challenges through knowledge sharing with peers from our global network of specialists.
Benchmark your business initiatives with the who's who in the field.
Hear from industry pioneers how to maximize ROI in today's challenging economy.
And best of all It's FREE!