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LSS tools and methods help you to overcome the barriers and achieve the goals of the organization. LSS tells you how to approach SMART-ly to grow your market share.
Without getting into the jargons, i will attempt this differently.
While I was a child I had a similar question to my father, why can't you earn more money rather than practising and preaching 'not to accept any unjustified cost' or 'save money'? That was 30 years ago and I have learnt my lessons the practical (read hard) way. Can we follow the same analogy in personal lives- why don't we keep earning more money? (Sales in the case of your question)
Six Sigma adds to TOP AND BOTTOMLINE .I WOULD RECOMMEND THAT IT IS DISCUSSED IN BOARD ROOM AND ENLIGHTENED MANAGEMENT MAKE IT PART OF IMPROVEMENT STRATEGY.THANKS.
Market share can grow only if you have a quality product which is reliable .
reliability comes from reducing variations in your processes.
Six sigma essentially focuses on this and that is why manufacturers rely on Six sigma.
Your question is a good one, but my answer might surprise you....unless you are a student of the Theory of Constraints (TOC). TOC advocates the use of Throughput Accounting which has 3 primary components:
1. Throughput (T): Revenue minus totally variable costs (e.g. raw material costs, sales commissions, etc.).
2. Inventory (I): All the money spent on products intended for sale
3. Operating Expense (OE): All the money spent transforming inventory into Throughput.
Inventory reduction has a functional lower limit and when it is reached, there is nothing left to harvest. Operating expense reduction(the favorite of many)CEO's) also has a functional lower limit and when it is surpassed, the organization can actually be damaged. Throughput, on the other hand, has no theoretical upper limit which implies that profits are theoretically limitless, as long as sales are available.
This last point speaks to your question. the problem is, most companies are either unaware of TOC or are so deeply entrenched in cost accounting, that they fail to even consider a change. For those who don't know about TOC....read Eli Goldratt's book, The Goal.
Bob Sproull
http://www.sproullconsulting.com
1Six Sigma Projets when implemented in right spirit lead to Quantum cost reduction by less
rework,reduction in time cycle and improved Quality of product/service.
2.This helps in possibly reducing the cost by passing some benefits to customer at higher level of Quality.
3.DFSS-Design for Six Sigma approach helps in First Time Right (no errors) launch and very high reduction in Cost of Poor Quality.(COPQ).
4.Robust Quality Mangement System wherin Finance and Corporate Governance is also in scope of Internal Quality Audit (Marketing is obviously included)helps in Board Level Decision making.
5.A new Model of Integration of Quality systems more specific to the Organisation with involvement of CEO and CFO is must so as to get Double benefit of Six Sigma in cost reduction and increasing market share.In my opinio both are complimentary.Thanks.
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