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Pega 7 Enhanced with New Mobility and Analytics Powers

Contributor: PEX Network News
Posted: 06/29/2015
PEX Network News
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PegaWORLD 2015 - Pegasystems, the software company empowering some of the world's leading enterprises with strategic business applications, today announced significant enhancements to Pega 7, an industry-leading, model-driven application development environment and platform for Pega's portfolio of strategic applications. Pega 7's new mobility and analytics capabilities allow enterprises to improve productivity and drive deeper customer engagement across more channels with increased intelligence.

While mobile applications have exploded in the consumer realm, business users are increasingly demanding the same kind of experience with enterprise applications from any device. IDC predicts that enterprise mobile application development platforms will grow into a $3.7 billion market opportunity by 20181. Pegasystems is building on its market leading mobile capabilities enabling enterprises to build and deploy advanced mobile applications quickly with little to no programing experience required.

With new "anytime, anywhere" mobility, end users can effectively use their Pega applications on mobile devices when they experience intermittent or no wireless connectivity at all. This means a train conductor can check in passengers using their mobile devices even as the train speeds in and out of a stable Wi-Fi signal, or a service technician can access his work list when inside a building with poor wireless connectivity. Once the wireless signal is restored, all data, records, and actions are automatically synched to the enterprise server. Additional mobility features, such as convenient iOS Touch ID sign in support and device-specific toggling capabilities between application screens, further drive productivity for the increasing number of employees using mobile devices and applications in the field or on the road. Because the mobile apps are built on Pega's industry-leading unified model-driven development environment, customers can easily evolve applications to meet changing customer and business needs without manual coding.

Pega 7's new analytics capabilities allow enterprises to detect hidden behavior patterns that help businesses provide more personalized customer experiences. In the age of empowered customers, enterprises are under more pressure than ever to deliver exceptional customer experiences at every turn. By monitoring customer behaviors and events across all channels, businesses can use these insights to more intelligently present relevant offers and promotions in context of the needs of each customer. Pega can also identify warning signs of customer dissatisfaction and allow enterprises to take immediate and relevant action to rectify any issues.

These new analytics capabilities can help businesses better engage with customers in a number of industries: a financial services company can detect unusual shifts of funds in a customer's account that would trigger the company to reach out with an appropriate financial product offer; or a telecom provider can offer a discounted mobile service package for a customer who has an expiring contract or has been experiencing network issues.

In addition, new developer enhancements to Pega 7 include:

• Improved Usability for Business Users New capabilities empower business users to make real-time changes to applications and customize their dashboards to best meet their needs.

• Plug and Play Advanced connectivity features make it fast and secure to extend existing applications with the power of the Pega 7 platform through published APIs and make it easier to embed Pega screens into existing apps with web and mobile mashup capabilities. This allows businesses to more conveniently scale their Pega 7 capabilities across different channels.

• Accelerated Development Developers can more efficiently test and debug external data sources in their Pega applications and more effectively re-use previous development work, enabling businesses to adapt to market needs and bring applications to market faster.

The Pega 7 Platform can be deployed in the cloud or on-premises. According to an independent study by Capgemini, Pega 7 allows organizations to deploy changes eight times faster than traditional Java based applications. Pega's latest visual tools enable businesses to easily extend and change the application to meet their strategic business needs without coding. Pega's proven scalability ensures the application operates across the ever-changing needs of users, business lines, geographies, and channels that today's enterprises demand. Based on these capabilities, enterprises can automatically adapt to different regions, products, customers, and employees for each and every interaction.

About Pegasystems:

Pegasystems (pega.com) develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 2000 customers include many of world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale.