<-- LOCAL CSS -->

banner_stats


The Technology Enabled Enterprise

Digital disruption &ndash; be afraid. Be very afraid.

Contributor: Ian Gotts
Posted: 10/10/2012
Digital disruption &ndash; be afraid. Be very afraid.
Rate this Article: 
Be the first!

Digital disruption is creating new business models, changing value streams, and provoking faster, more disruptive change than ever before. For those of you thinking that hunkering down and letting it blow past, like you did for previous trends - FORGET IT. This is not a trend. It is a permanent shift, says Ian Gotts.

Digital disruption is a concept highlighted in Forrester's recent CIO Summit and UK Summit and is the subject of James L. McQuivey's new book which is due to be published in January 2013.

The key principles behind digital disruption are that it creates new business models, changes value streams, and is faster, more disruptive and more pervasive than any earlier change driver we have ever seen. Why? Because it is digital. And Forrester says that for those of you thinking that hunkering down and letting it blow past, like you did for previous trends - FORGET IT. This is not a trend. It is a permanent shift.

CEOs are scared, very scared

One good thing is that senior executives are aware of the challenge; 71% of global CEOs surveyed in IBM's 2012 CEO Global Survey said the top external force of change is technology. Forrester CEO George Colony warned delegates at the CIO Summit: "There are many people now who want to disrupt your business. It does not cost much to disrupt business." Business leaders are becoming more IT-savvy, according to Colony: "The average age of the CEO in the top 100 companies is 59. They went to college before computers. Most of the CEOs did not use computers. "But today, we are seeing CEOs who had Apple II home computers or IBM PCs at school."

Digital disruption is a concept highlighted in Forrester's recent CIO Summit and UK Summit and is the subject of James L. McQuivey's new book which is due to be published in January 2013.

The key principles behind digital disruption are that it creates new business models, changes value streams, and is faster, more disruption and more pervasive than any earlier change driver we have ever seen. Why? Because it is digital. And Forrester says that for those of you thinking that hunkering down and letting it blow past, like you did for previous trends - FORGET IT. This is not a trend. It is a permanent shift.

Platforms make this possible

This fundamental issue is that the new platform providers, such as Apple, Amazon EC2, Salesforce.com, are making it way faster and cheaper for new entrants to be disruptors and for them to get new ideas to market. Now it is possible to prototype not just new products and services but new businesses. Get something out and iterate to success, or kill it off quickly. So you current business is going to be challenged by either big players driving out thousands of new ideas or thousands of small new entrants each coming up with a new idea. So the advice, is disrupt yourself before others disrupt you.

So what are the implications?

There is plenty of evidence that technology is changing businesses. You only have to look at the print and publishing (newspapers and magazines), music industry (CDs and merchanising) and movies (films and DVD) to see the decimation of their industries. But now, no industry seems to be immune.

So the action is to start thinking about how your business could and should be disrupted. There is a 3 step process:

  1. It starts by looking at the current customer touch points, from a process perspective
  2. Think, creatively, about how those can change, be enhanced, be replaced, be augmented
  3. Design the processes to support the new approach from a customer perspective

This calls for more than process or business analysts. You are now in the business of creating new possibilities, not driving out incremental savings. People you could call on may be called Product Marketing Specialists, Product Strategists, or Product Management. You will be able to spot them. They are the ones looking very confused and frightened. Because their world is being turned upside down. They and you need to be given permission to think wild thoughts, many of which may come true and be a massive new market.

New role, new value for process professionals

Before you were measured in terms of the ROI of a project. Redesigning processes. Eeking out savings. But with this brief you can "re-imagine" whole new businesses or service lines. This is strategic thinking, with a seemingly unlimited upside. Plus it can elevate you into the upper reaches of senior and executive management. Important stuff.

Just don’t blow it. The company’s future depends on it.


Thank you, for your interest in Digital disruption – be afraid. Be very afraid..
Ian Gotts
Contributor: Ian Gotts